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April 2025

Local SEO Tip - inject content of reviews in the site's content structure
What I like to do is have references/mentions/citations to the Google Business Profile (GBP) reviews in the content of site itself.
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Gagan Ghotra
publishing unrelated topics content? consider this ...
What does it mean by unrelated topic?
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Gagan Ghotra
Before/After Thought - Onpage SEO Advice for Publisher (large site)
Sharing some information based upon my recent discussions with publishers.
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Gagan Ghotra
(SEO) Using AI generated content? Its no longer about content quality?
Search Liaison, Danny Sullivan in March at Search Central event in NY said quality of content doesn't matter from policies perspective.
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Gagan Ghotra
Google's Web Spam team manual action response timelines nowadays?
As of April 2025
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Gagan Ghotra
New full-width design of Google Discover is problematic? Here's why?
With new full width design rolling out for Discover feed, I'm noticing some featured images getting too much stretched out on user devices and becoming…
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Gagan Ghotra
AI Overviews/Mode? Real Usefulness is finding what Ranking Systems are struggling to rank?
Different AI Overviews related studies have found that mostly it cites URLs which are already ranking on first page of search results.
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Gagan Ghotra
News/Discover Manual Action? This is must to get the action lifted?
Recently, I have been working on few news specific manual actions, which were issued by Google in February.
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Gagan Ghotra

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